One pool builder per city — territories filling now

Keep Your Crews Booked With 5–10 Ready-To-Build Pool Estimates Every Month.

Sharp Mind runs the ads, builds the funnel, and our trained call center qualifies every homeowner before they book — so you walk into estimates with people ready to build, not tire-kickers. And you only pay when a qualified appointment hits your calendar.

Claim My City Pay per appointment. No contracts.
Per apptYou only pay for results
1 / cityExclusive territory
100%Pre-qualified by our ISAs

Book Your Free Strategy Call

Pick a time below. We'll confirm your city is open and map your numbers — 30 minutes, no pressure.

We work with one builder per city — lock your territory before a competitor does.

What counts as a qualified appointment

  • Homeowner, not a renter
  • Budget confirmed for a build
  • Decision-maker on the call
  • Ready now — not "someday"
If it doesn't meet all four, you don't get charged. Period.

🔒 One builder, one city. We never sell or share your information.

Pay-per-appointment growth for builders doing $1M–$20M in pool revenue
Sound familiar?

Most pool builders don't have a sales problem. They have a predictability problem.

Referrals dry up in the off-season. The "lead vendors" sell the same tire-kicker to five competitors. And your calendar swings from overbooked to empty with no warning.

Recycled, shared leads

You're racing four other builders to call the same homeowner who's just "getting a few quotes." Race to the bottom on price.

Feast or famine

Slammed one month, dead the next. Impossible to hire crews, forecast revenue, or plan the year with confidence.

Agencies that "do ads"

Pretty dashboards, vague "impressions," zero accountability. You're paying retainers but counting the same handful of jobs.

The Sharp Mind System

We don't sell leads. We sell qualified appointments — and you only pay when one lands.

We run the ads, build the funnel, and our trained call center qualifies every homeowner before they ever hit your calendar. You skip the tire-kickers entirely and walk into estimates with people ready to build. No retainer — you pay per appointment.

High-intent ad targeting

Meta & Google campaigns aimed only at homeowners in your area with the income, property, and intent to build now — not browsers.

Conversion landing pages

Pages built like this one — fast, mobile-first, and engineered to turn a click into a booked on-site estimate, not a form that gathers dust.

Trained ISA call center

Our specialized inside sales agents call, screen, and qualify every lead within seconds — budget, timeline, decision-maker, property. Only homeowners ready to move get booked. You never waste a minute on a tire-kicker.

Revenue-level reporting

One dashboard: cost per lead, cost per booked estimate, and true ROAS by job. We optimize to closed pools — the only metric that pays you.

How it works

From handshake to booked estimates in under a week.

Claim your city

We lock your territory so we never run ads for a competitor on your street.

We build the system

Ads, landing page, tracking, and call center scripts launched in 5–7 days.

Our ISAs qualify

Every lead is screened by our call center. Only ready-to-build homeowners get booked.

You run estimates

Qualified appointments land on your calendar. You only pay when they do.

The math that matters

You only pay for appointments. One closed pool covers a whole month of them.

No retainer, no ad-budget gamble. You pay a flat fee per qualified appointment our ISAs book — and with an average pool job in the tens of thousands, it isn't close.

Run These Numbers For My City →
Qualified appointments booked10
Pre-screened by our ISAs100%
New pools closed3
Avg. revenue / pool$55,000
New revenue$165,000
Your costPer appt only

Illustrative model, not a guarantee of results. You pay a flat per-appointment fee (shared on your call) — no retainer. Actual numbers depend on your market, pricing, close rate, and follow-up. We'll build a realistic projection for your specific city on the call.

NO APPT
NO
CHARGE

The risk is entirely on us.

Most agencies charge you a fat retainer whether they deliver or not. We flipped it. You don't pay for ad management, you don't pay for the funnel, you don't pay for our call center. You pay one flat fee only when a qualified, ISA-vetted appointment lands on your calendar. No appointment, no charge. Month-to-month, no long contracts. If we don't perform, we simply don't get paid.

From the field

Builders who stopped chasing and started booking.

★★★★★

"We went from begging for referrals to a calendar booked three weeks out. The leads actually answer the phone and they're ready to build."

M
Marcus D.Custom pool builder, TX
★★★★★

"First booked appointment came in fast, and the homeowner already knew their budget and timeline before I showed up. Their call center does the filtering so I only sit with real buyers."

S
Sandra L.Pool & spa company, FL
★★★★★

"The exclusivity sold me. They won't touch a competitor in my city. My cost per booked estimate dropped by half in two months."

R
Ray P.Inground pool contractor, AZ
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Ed Martins · Founder
Who's behind Sharp Mind

I'm not a pool guy. I'm the marketing guy the biggest names in home services trusted to fill their calendars.

I spent six years in paid acquisition — and I built and ran growth at Think Bullish, the chiropractic marketing company doing $200K/month for hundreds of doctors, and Rocket Detailer, the $250K/month agency behind 500+ detailers and growing.

I watched the same system print money in niche after niche. Then I looked at pool builders: $55,000 jobs being marketed with recycled leads sold to five competitors at once. Nobody was running the real playbook. So I built Sharp Mind to do it right — exclusive territories, pay-per-appointment, every lead vetted before it touches your calendar.

Ed Martins
Founder, Sharp Mind
2
Built growth at the top agencies in 2 home-service niches
6 yrs
In paid acquisition & lead generation
6-fig
In ad spend managed in the last year — and scaling
Prefer to talk to the owner directly? Call me: (781) 947-7668
Straight answers

Questions builders always ask.

How fast will I see leads?
Once your system is live — usually 5–7 days after we start — most builders see their first qualified leads within 48–72 hours. Booked estimates follow as you work the pipeline with our speed-to-lead automation.
Are these leads exclusive to me?
Yes. We work with one pool builder per city. Every lead our system generates in your territory goes to you and only you — never resold, never shared with a competitor.
Do I have to sign a long contract?
No. We operate month-to-month. We'd rather earn your business with results every month than trap you in a 12-month agreement. Cancel any time.
What does it cost?
There's no retainer and no ad-management fee. You pay one flat fee per qualified appointment our ISAs book for you. You'll cover your own ad spend directly to Meta/Google, and we'll share the exact per-appointment price on your strategy call once we understand your market.
What does "qualified" actually mean?
Before anyone hits your calendar, our trained inside sales agents call and screen them against the criteria we set with you — budget, timeline, property, and decision-maker. If a lead doesn't meet the bar, they don't get booked and you don't get charged. You only ever sit down with homeowners ready to move.
What if an appointment doesn't show or isn't a fit?
Because we pre-qualify by phone, no-show and junk rates stay low. And since you only pay per booked appointment, the incentive to send you real, ready buyers sits entirely with us. We'll agree on clear standards up front so every appointment is one worth keeping.
Limited territories — we only onboard a handful of new builders each month

Your competitor is one click away from claiming this city.

Book a free, no-pressure strategy call. We'll map the opportunity in your market, explain exactly how the pay-per-appointment model works, and tell you honestly if we can help. If your city's already taken, we'll tell you that too.

Book My Free Strategy Call →

Prefer to talk now? Call Ed directly at (781) 947-7668